Generating qualified leads for new luxury real estate in Park City

Challenge

The Mason’s development team (Orion Real Estate Advisors) wanted to market and drive awareness to their new luxury condos. The primary goal was to generate not just any leads—but qualified leads—for their brokerage team. In addition, the development team wanted to increase engagement with potential buyers at the top of the funnel and drive qualified traffic to the Mason’s website. Our team at Sky Digital Media crafted a full-funnel and cross-platform campaign to meet their marketing goals:

1. Amplify engagement with potential buyers
2. Increase qualified website traffic
3. Boost number of qualified leads

Solution

Our team at Sky Digital Media designed a multi-channel digital marketing campaign for The Mason, allowing us to make adjustments and optimize throughout the campaign’s 9-month length. We’re big fans of full-funnel strategies because they offer multiple opportunities to interact with potential buyers throughout their buying process.

Our unique, full-funnel campaign crafted for The Mason campaign included programmatic display, geo-fencing, social media, email marketing, local SEO, and search engine marketing (SEM). This full-funnel approach was used to target prospects throughout the customer journey and resulted in a significant boost in brand reach, engagement, and lead generation. With a strategic allocation of resources and a focus on key performance indicators, which include contact form fills, phone calls, and page visits with high intent, this ongoing campaign continues to thrive, showcasing the success of Mason’s digital marketing strategy in the competitive luxury real estate market.

Full-funnel tactics

• Programmatic Display
• Geo-Fencing
• Social Media
• Email Marketing
• Search Engine Marketing