Amplifying awareness and store traffic for Utah’s premier flooring company
Since 1974, Ogden’s Flooring & Design has provided the highest quality flooring solutions, along with exceptional customer service and competitive pricing. They boast 12+ locations with some of the largest inventory in the state of Utah.
Challenge
Ogden’s Flooring & Design came to us after realizing that they were not seeing a return on their investment in previous bottom-of-the-funnel marketing tactics. The company’s ultimate goal was to increase sales by reaching a new, qualified audience—people that needed flooring solutions, but were not yet aware or engaging with their brand. Together, we crafted a marketing plan to boost brand awareness through the following measurable objectives:
- Attract first-time store visitors
- Improve overall store traffic
- Increase organic conversion
Solution
Top-of-funnel and middle-funnel marketing tactics were structured to build brand awareness and loyalty among new and repeat customers. Our goal was to show value more effectively by reaching potential customers via multiple touch points along their buying journey, using different messaging and value propositions.
Bottom-funnel tactics were tailored to drive customers who were further along the buyer’s journey to the website and in-store. In-depth keyword research/analysis builds were crucial to our success. Daily optimizations and bid strategies were put into place for each store location based on search volume and share-of-voice. New keywords were added to the campaign, and budgets were adjusted according to performance. We optimized those key phrases driving the highest conversion results on the website.
SEO was also performed on the website to increase its credibility and rankings online. We put together a solution with content that included high-performing key phrases from the SEM portion of the campaign and created a list of keywords specific to each store location. We optimized for product categories and services. Our content team created location-based posts to drive bottom-funnel users to locations nearest them as well as posts about products and services to gain authority. Keyword visibility increased year over year. We followed best practices for on-site and off-site optimizations.
Full-funnel tactics
- Programmatic Display
- Geo-Fencing
- Streaming TV
- Social Media
- Paid Search
- Local SEO
- Organic SEO
- Programmatic Email
Results
29 K
Overall Store Visits
11 K+
New Store Visitors
28 %
Organic Conversion Increase
488 %
Organic Visibility Increase
268 %
Store Call Increase
667 L
GBP Views
“Sky Digital Media goes above and beyond with their clients. Tina and her team care about our goals and are transparent with ROI and campaign spend. We feel valued and always know that we can reach out and get a quick and helpful response. Their communication is the best I've experienced from a digital media company.”
Licia Bailey Director of Marketing, Ogden’s Flooring
