Search Engine Optimization (SEO)
Introduction
Most forward-thinking businesses are investing in professional search engine optimization (or SEO) services. However, without understanding the importance of SEO, you might feel like this piece of your digital marketing strategy can be overlooked.
Studies show that 63% of the world’s population has access to the internet.† Most website traffic comes from organic search engines such as Google. Therefore, you should optimize your business for search engines to get more traffic. At Sky Digital we are passionate about educating our clients on every aspect of their digital marketing efforts and maximizing your ROI. Let’s dive in.
† Statistic source: https://www.statista.com/statistics/617136/digital-population-worldwide
What is SEO?
Search engine optimization (SEO) is the process of orienting website pages to increase their visibility organically in the Search Engine Result Pages (SERPs). This includes Google, as well as sites like Yahoo, Bing, Duck Duck Go, and more.
SEO can be beneficial to your business in the following ways:
- Generate more traffic
- Consistent quality traffic from potential customers
- Improves user experience when searching
- Yields a high return on investment
- Boost your company’s credibility
- Help you reach more people
- Among many other benefits!
Why is SEO important to Google?
If you want your online content or products to be seen, interacted with, and/or purchased by a wider audience, investing in professional search engine optimization (SEO) services is a must. With most website traffic coming from organic search engines like Google, optimizing your business for these platforms is essential. If not for your own benefit, do it because your competitors most certainly are.
At Sky Digital Media, we understand the importance of SEO and are committed to educating our clients on all aspects of their digital marketing strategy. Everything we do is done to maximize the return on your investment. Keep reading to explore how SEO can improve the visibility of your content on Google and how our team at Sky Digital can help you capitalize on this relationship.
Which ranking factors do SEO services optimize for?
A backlink is any article link guiding back to your website. The quality and number of links pointing back to your website are important in determining your ranking on Google. SEO services help ensure you have the right number of high-quality links in your content to boost your rankings.
Google values high-quality content and will rank it higher in its search engine. SEO helps optimize content by targeting relevant keywords and making it usable for the end user.
When ranking, Google considers how well a website meets the user’s needs. SEO services work to improve the usability and speed of your website—as well as its mobile-friendliness. All of these benefit and enhance the user experience.
In addition, SEO services help boost the security and accessibility of your website, which can have a positive impact on your ranking on Google. This includes ensuring that all links and URLs are easily accessible and can be easily “crawled” by Google, as well as optimizing for mobile devices and ensuring the website is easy to navigate and use for all visitors.
Technical SEO also optimizes a website’s backend architecture with tasks such as adding relevant keyword phrases, or organizing content with headings and subheadings (such as H1, H2, H3, etc.). By optimizing these factors, SEO services can help improve your website’s ranking on Google, connecting you with your target audience.
How your business gets to the first page of Google
The Uniform Resource Locator (URL), a web address, is a unique identifier used to locate resources on the web. It contains several parts that include:
• The protocol enables you to access the resource.
• IP address, also known as the domain name.
Google and other search engines utilize your website page’s URL(s) to determine what is on each page. When experts like Sky Digital Media optimize your URL structure, you are bound to see results.
The navigation structure of your site defines the organization of different pages and how they’re interconnected. Consider the main menu of a website. Moving from one page within your website to another without navigation can be difficult. It gives users a clue about how information is organized which can lead to them deciding to just exit your site without taking action to convert.
To avoid spammy results coming up in search results, Google crawls websites to see if they have a large amount of duplicate content or copy. The Duplicate Copy Checker tracks down duplicates of a URL as well as text. It also inspects the content on the site for plagiarism or duplicity that could penalize a site from ranking due to its lack of unique and useful content.
Also called split testing, A/B Testing is a website optimization technique where the conversion rates of two different page renditions are compared using live traffic.
On the other hand, Multivariate Testing works on the same principle as A/B Testing. However, the only difference is that it compares numerous variables and how they relate. Unsure how to do this on your own website? That’s what we’re here for.
Another crucial component of ranking a website is backlinks and domain authority. A backlink is when your site is linked to another website through anchor text. When you see hyperlinked text on a website, that is anchor text! Backlink review determines the quality and number of backlinks to your page.
Both the quality and quantity of backlinks are important. However, quality is crucial in Google’s eyes. Link building entails obtaining links to your site either organically or manually on other websites. We work with a white-hat publishing network to obtain backlinks that will improve your website’s domain authority.
Competition research involves identifying your competitors, their products, and services and evaluating their strengths and weaknesses. Looking at what keywords your competitors are ranking for and which of their pages are performing well can inform your campaign strategy.
Keyword research involves finding the most common words and phrases your target audience is searching for. It enables you to know the right terms/queries that can help you rank higher on the SERP and boost traffic to your site.
What SEO services can do for your business:
SEO is the best long-term strategy to market your business online. It offers an effective and evergreen solution that can bring in more relevant traffic and lead to sustained visibility. Furthermore, it leads to higher conversion rates and ultimately generates more revenue.
When your target audience is searching for things that are important and related to your business you want to be one of the first results they are shown.
Other things to know about SEO
In addition to optimizing for ranking as explained above, SEO services also focus on other areas, such as:
SEO consultancy involves developing strategies and services that will give your website a competitive advantage in Google’s search engines. This includes researching relevant keywords, analyzing your website’s structure and content, as well as identifying areas for improvement. By working with an SEO consultancy, you can ensure that your website is optimized to the highest standards and stands out in search engine results.
SEO services help you avoid problems with Google that could affect your ranking by ensuring you have high-quality content on your website and getting rid of bad links and duplicate content.
Technical SEO audit services consider your entire website’s technical aspects to ensure they are aligned with Google’s standards. This audit checks link crawlability, indexing, troubleshooting issues, internal and external linking, site structure, and other aspects like website speed.
Onsite SEO services, also known as on-page SEO, involve optimizing elements of your website to improve its ranking on search engines like Google. This can include optimizing title tags and headers, using relevant keywords, and improving the website’s overall usability. By focusing on onsite SEO, you can enhance the visibility and ranking of your website on search engines like Google.
SEO content strategy services evaluate and analyze your website assets and interactions with end-users to gauge its organic performance and ensure that all content is optimized for search engines.
SEO services often analyze and report on a website’s various elements and factors to identify areas that need improvement or maintenance to optimize the website and increase its ranking. This can involve evaluating the quality of the website’s content and how well it has been optimized for search engines.