Full-Service Digital Agency
Increased Reservations for Park City, UT Restaurants
01 The Objective
The primary objective was to increase phone calls, restaurant reservatons, and website traffic.
Industry
Food & Drink
Campaign Length
Three Months
Geography
Counties in Utah
Services
Programmatic Display
Geo-Fencing
Streaming TV
Facebook
Search Engine Marketing (SEM)
02 The Challenge
Before implementing our strategy, Park City Area Restaurant Association faced two main challenges: Brand awareness and capturing new visitors to Park City.
03 The Solution
Our digital solution incorporated a full-funnel marketing strategy.
Our digital solution incorporated a full-funnel marketing strategy that included Display, Social Media, Device ID targeting, Streaming TV, and Search Engine Marketing to capture Park City visitors and locals in real-time. We targeted restaurants, bars, event venues, and 5-star hotels in Summit County and in Salt Lake County. We included 2nd and 3rd-time home buyers, and potential customers interested in food, wine, and entertainment. As well as those visitors traveling to Park City.
With device ID, we collected devices of those who visited various event venues, 5-star hotels, restaurants, country clubs, and bars, and targeted those people to drive foot traffic to PCARA’s member locations.
We behaviorally targeted individuals who exhibited an interest in the
various restaurants’ cuisine, and strategically bid on relevant keywords to capture people searching for places to eat and things to do in Park City.
The Results
Total visits to restaurants via Foot Traffic Attribution reports
130,168
Link clicks on the client’s webpage
4,674
Reservations made as recorded via SEM
2,207
YOY increase in new users
48
YOY increase in user sessions
28
Restaurant link clicks