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Case Study – Auto Dealership
11x Return on Auto Sales & Service Campaign
The client’s main campaign goal is to increase automotive service appointments and new car sales.
Automotive — Dealership
Two Month Snapshot
Geo-Fencing + Location-based tracking
Tracking advertising spends to ensure tactics are working and driving a return on investment.
We used multiple ads to include various brands and service offers.
We have and continue to serve display ads with our Geo-Fencing targeting to custom ZIP codes in relevant neighborhoods, competitors, and other relevant locations. We use multiple ads to include various brands and service offers.
The advertiser supplies a monthly sales report for both service appointments and car sales.
Over a two-month time period, we matched 192 service appointments and 41 car sales. This is an estimated $91,600 in revenue for the dealership, an 11x return on their investment.
Geo-Fencing ads not only serve a precise audience, but also provide CRM match back reporting* to help determine better ROI on the campaign.
*CRM match-back reporting does incur an additional cost, dependent on the audience size.