The URL Structure
The Uniform Resource Locator (URL), a web address, is a unique identifier used to locate resources on the web. It contains several parts that include:
- The protocol enables you to access the resource.
- IP address, also known as the domain name.
Google and other search engines utilize your website page URLs’ to determine what is on each page. When experts like Sky Digital Media optimize your URL structure, you are bound to see results.
The Navigation Structure
The navigation structure of your site defines the organization of different pages and how they’re interconnected. Think of the “main menu” on a website.
Moving from one page within your website to another without navigation can be difficult. It gives users a clue about how information is organized which can lead to them deciding to just exit your site without taking action to convert.
Duplicate Copy Check
To avoid spammy results coming up in search results, Google crawls websites to see if they have a large amount of duplicate content/copy. The Duplicate Copy Checker tracks down duplicates of a URL as well as text. It also inspects the content on the site for plagiarism or duplicity that could penalize a site from ranking due to its lack of unique and useful content.
A/B and Multivariate Testing
Also called split testing, A/B Testing is a website optimization technique where the conversion rates of two different page renditions are compared using live traffic.
On the other hand, Multivariate Testing works on the same principle as A/B Testing. However, the only difference is that it compares numerous variables and how they relate. Unsure how to do this on your own website? That’s what we are here for.
Backlink Review and Link Building Campaigns
Another crucial component of ranking a website is backlinks and domain authority. A backlink is when your site is linked to another website through anchor text. When you see hyperlinked text on a website, that is anchor text! Backlink review determines the quality and number of backlinks to your page.
Both the quality and quantity of backlinks are important. However, quality is crucial in Google’s eyes. Link building entails obtaining links to your site either organically or manually on other websites. We work with a white-hat publishing network to obtain backlinks that will improve your website’s domain authority.
Competition research involves identifying your competitors, their products, and services and evaluating their strengths and weaknesses. Looking at what keywords your competitors are ranking for and which of their pages are performing well can inform your campaign strategy.
More Keyword Research
Keyword research involves finding the most common words and phrases your target audience is searching for. It enables you to know the right terms/queries that can help you rank higher on the SERP and boost traffic to your site.
What SEO Services Can Do for Your Business
SEO is the best long-term strategy to market your business online. It offers an effective and evergreen solution that can bring in more relevant traffic and lead to sustained visibility. Furthermore, it leads to higher conversion rates and ultimately generates more revenue.
When your target audience is searching for things that are important and related to your business you want to be one of the first results they are shown.